Our Brand Identity and Usage Guide
Latest Update
October 2026
1.0
Introduction
This guide shows how to represent Whitman College consistently. It covers our logo, colors, typography and the resources that put them to work. Our brand is more than a logo. It’s a system, and using it the same way every time is what makes Whitman recognizable.
We update this guide as our brand evolves, so check back for new resources and guidance.
2.0
Our Logo
Our logo is a valuable element of our brand identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure that it is always presented in the best light.
Note: These resources are available only to the Whitman College community. You’ll need to sign in with your Whitman Google account to access the download.
2.1
Wordmark
Our primary logo pairs the clock tower with the Whitman College wordmark. When the logo is too small to show the clock tower clearly, use the wordmark on its own. Both are available in horizontal and stacked formats for print and digital. Adhering to the margin guidelines will ensure legibility and consistency.
2.2
Clock Tower
The Memorial Building Clock Tower, situated at the center of the campus, stands as a prominent landmark of Whitman College. Its iconic image is incorporated into our logo lockup, symbolizing the college’s heritage and prestige. The clock tower is always used as part of the logo, never on its own.
2.3
Logo Variations
Whitman provides various logo options for flexibility, using approved colors only.
2.4
Minimum Size
To ensure optimal reproduction quality for print and digital, the logo and wordmark should never fall short of the measurements listed.
2.5
Logo Lockups
All academic departments, administrative offices, divisions and programs are integrated parts of the college’s identity. To strengthen these connections and advance the Whitman brand, all organizational units are required to use an official lockup as a logo.
Request a lockup
Submit lockup requests to brand@whitman.edu to ensure a consistent approach across Whitman. All lockup submissions will be reviewed and approved by the Office of Communications.
2.6
Monogram
The Whitman College monogram is only acceptable for use on social media, apparel or promotional items. It may not be used in any other way.
2.7
College Seal
Whitman’s official seal is specially reserved for use by the Office of the President and the Board of Trustees.
Note: For more information about when and how to use the college seal, contact brand@whitman.edu.
3.0
Color Palette
Our brand colors, carefully selected for their balance of professionalism and warmth, ensuring a harmonious and consistent representation in both digital and print applications.
Primary COLOR
Blue
Hex – #002768
RGB – 0 / 39 / 104
CMYK – 100 / 70 / 25 / 36
Pantone 281
PRIMARY COLOR
Wheatfield Gold
Hex – #FAC515
RGB – 250 / 197 / 21
CMYK – 0 / 24 / 91 / 0
Pantone 123
SECONDARY COLOR
Navy
Hex – #00153E
RGB – 0 / 21 / 62
CMYK – 90 / 84 / 45 / 60
Pantone 539
SECONDARY COLOR
White
Hex – #FFFFFF
RGB – 255 / 255 / 255
CMYK – 0 / 0 / 0 / 0
Pantone White
Tertiary color
Secondary Black
Hex – #191919
RGB – 25 / 25 / 25
CMYK – 0 / 0 / 0 / 90
Pantone Black – 90% Tint
TERTIARY COLOR
Whitman Sky
Hex – #6CB2E2
RGB – 108 / 178 / 226
CMYK – 54 / 16 / 0 / 0
Pantone 292
TERTIARY COLOR
Cool Gray
Hex – #F0F6FF
RGB – 240 / 246 / 255
CMYK – 8 / 6 / 0 / 8
3.1
Color Pairing
These examples demonstrate the correct versions to use in specific cases according to color and contrast.
4.0
Typography
Typography is fundamental in capturing Whitman College’s brand essence. We use the elegant serif font Whitman for headlines and the versatile geometric font Vito for body text. For handwritten accents, we use EasyNotes* in print and Caveat on the web. Consistent use of these typefaces strengthens our brand identity, creating a lasting impression and fostering trust and recognition within our community.
*Use of the primary typefaces requires the purchase of a license. Contact brand@whitman.edu for more information.
Font Alternatives
When our primary typefaces aren’t available, such as in documents and presentations, use Lora and Figtree, both free from Google Fonts. Georgia and Calibri, standard system fonts, are the last resort, such as in email.
Lora (serif)
Figtree (sans serif)
Georgia (serif, last resort)
Calibri (sans serif, last resort)
5.0
Stationery
Whitman’s stationery serves as a component of our brand identity, functioning as one of the primary modes of communication for the college. To maintain consistency, we encourage all academic and administrative departments to use only our official stationery.
6.0
Branded Resources
Email Signatures
Use of an institutional signature in email correspondence reinforces your professional affiliation with Whitman and provides consistency for audiences outside the organization. Our signature builder makes yours in a few steps: enter your details, copy it and paste it into Gmail.
Note: The builder is available only to the Whitman College community. You’ll need to sign in with your Whitman Google account to use it.
Presentations
Our Whitman-branded PowerPoint and Google presentation templates are created to support you in delivering your message and visual identity in a professional and cohesive manner, ensuring consistency and brand alignment across all presentation platforms.
Note: These resources are available only to the Whitman College community. You’ll need to sign in with your Whitman Google account to access the download.
Wallpaper & Zoom Backgrounds
Our Whitman-branded desktop wallpapers and Zoom backgrounds make it easy to carry the college’s visual identity into your everyday workspace and virtual meetings, offering a polished and consistent way to represent Whitman wherever you connect.
Note: These resources are available only to the Whitman College community. You’ll need to sign in with your Whitman Google account to access the download.
7.0
Promotional Items
Merchandise featuring the Whitman brand is an excellent way to display your pride in Whitman College.
Approval Process
For brand consistency, please submit promotional item designs to brand@whitman.edu for review and approval before ordering. This helps ensure all materials align with Whitman College’s brand guidelines.
Additional Resources
Explore more resources about Whitman College’s brand and style guidelines using the links provided below. If you require further assistance or cannot locate what you’re looking for, contact us at brand@whitman.edu, and we’ll be glad to help.
Guide to Editorial Style and Usage
A guide to creating accessible Google Docs
Note: The Whitman Blues brand is managed independently and their logos should not be used to represent the institution broadly. Please get in touch with brand@whitman.edu for more details on how to use the Whitman Blues brand effectively.
