Our Brand Identity and Usage Guide
Latest Update
December 2023
1.0
Introduction
This guide is crafted to offer guidance and maintain uniformity in representing Whitman College’s brand. It presents our identity and outlines key principles for utilizing our brand elements. The Whitman brand identity and usage guide extends beyond a singular logo; it's a comprehensive system that harmoniously blends technology and design with a sense of personality and approachability.
We are dedicated to continually updating and enriching this guide to better assist our community in showcasing our brand. Be sure to check back often to see what’s new and exciting!
2.0
Our Logo
Our logo is a valuable element of our brand identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure that it is always presented in the best light.
2.1
Wordmark
The Whitman College wordmark is versatile and timeless. It’s available in horizontal and stacked formats and can be used in print and digital. Adhering to the margin guidelines will ensure legibility and consistency.
2.2
Clock Tower
The Memorial Building Clock Tower, situated at the center of the campus, stands as a prominent landmark of Whitman College. Its iconic image is incorporated into our logo lockup, symbolizing the college’s heritage and prestige.
2.3
Logo Variations
Whitman provides various logo options for flexibility, using approved colors only.
2.4
Minimum Size
To ensure optimal reproduction quality for print and digital, the logo and wordmark should never fall short of the measurements listed.
2.5
Logo Lockups
All academic departments, administrative offices, divisions and programs are integrated parts of the college’s identity. To strengthen these connections and advance the Whitman brand, all organizational units are required to use an official lockup as a logo.
Request a lockup
Submit lockup requests to brand@whitman.edu to ensure a consistent approach across Whitman. All lockup submissions will be reviewed and approved by the Office of Communications.
2.6
Monogram
The Whitman College monogram is only acceptable for use on social media, apparel or promotional items. It may not be used in any other way.
2.7
College Seal
Whitman’s official seal is specially reserved for use by the Office of the President and the Board of Trustees.
Note: For more information about when and how to use the college seal, contact brand@whitman.edu.
3.0
Color Palette
Our brand colors, carefully selected for their balance of professionalism and warmth, ensuring a harmonious and consistent representation in both digital and print applications.
Primary COLOR
Blue
Hex – #002868
RGB – 0 / 40 / 104
CMYK – 100 / 70 / 25 / 36
Pantone 281
PRIMARY COLOR
Yellow
Hex – #FFC627
RGB – 255 / 198 / 39
CMYK – 0 / 24 / 91 / 0
Pantone 123
SECONDARY COLOR
Navy
Hex – #010E30
RGB – 1 / 14 / 48
CMYK – 98 / 71 / 0 / 81
Pantone 539
SECONDARY COLOR
White
Hex – #FFFFFF
RGB – 255 / 255 / 255
CMYK – 0 / 0 / 0 / 0
Pantone White
Tertiary color
Black
Hex – #333333
RGB – 255 / 255 / 255
CMYK – 0 / 0 / 0 / 90
Pantone Black – 90% Tint
TERTIARY COLOR
Light Blue
Hex – #6CB2E2
RGB – 108 / 178 / 226
CMYK – 52 / 16 / 0 / 0
Pantone 292
TERTIARY COLOR
Cool Grey
Hex – #EFF2F9
RGB – 239 / 242 / 249
CMYK – 4 / 3 / 0 / 2
Pantone 2706
3.1
Color Pairing
These examples demonstrate the correct versions to use in specific cases according to color and contrast.
4.0
Typography
Typography is fundamental in capturing Whitman College’s brand essence. We use the elegant serif font Lora for headlines and the versatile geometric font Vito for body text. Consistent use of these typefaces strengthens our brand identity, creating a lasting impression and fostering trust and recognition within our community.
HEADLINE TYPEFACE
Lora Medium
BODY COPY TYPEFACE
Vito Regular*
*Use of the primary typefaces requires the purchase of a license. Contact brand@whitman.edu for more information.
Font Alternatives
In many instances, the following widely available default system fonts can be substituted for our primary typefaces. Use these when creating documents, emails and presentations.
Georgia (serif)
Montserrat (sans serif)
Calibri (sans serif)
5.0
Stationery
Whitman’s stationery serves as a component of our brand identity, functioning as one of the primary modes of communication for the college. To maintain consistency, we encourage all academic and administrative departments to use only our official stationery.
6.0
Branded Resources
Email Signatures
Use of an institutional signature in email correspondence reinforces your professional affiliation with Whitman and provides consistency for audiences outside the organization.
Presentations
Our Whitman-branded PowerPoint and Google presentation templates are created to support you in delivering your message and visual identity in a professional and cohesive manner, ensuring consistency and brand alignment across all presentation platforms.
7.0
Promotional Items
Merchandise featuring the Whitman brand is an excellent way to display your pride in Whitman College.
Approval Process
For brand consistency, please submit promotional item designs to brand@whitman.edu for review and approval before ordering. This helps ensure all materials align with Whitman College’s brand guidelines.
Additional Resources
Explore more resources about Whitman College’s brand and style guidelines using the links provided below. If you require further assistance or cannot locate what you’re looking for, contact us at brand@whitman.edu, and we’ll be glad to help.
Guide to Editorial Style and Usage
A guide to creating accessible Google Docs
Note: The Whitman Blues brand is managed independently and their logos should not be used to represent the institution broadly. Please get in touch with brand@whitman.edu for more details on how to use the Whtiman Blues brand effectively.
